Wil Colon is a dedicated and resourceful commercial real estate agent with a strong passion for
helping businesses thrive through strategic property solutions. With over 20 years of experience
in online marketing and sales, and 5 years of hands-on work in investment real estate, he brings
a unique combination of business acumen, market insight, and strategic thinking to every client
engagement—helping investors, property owners, and business leaders make confident,
well-informed decisions.

With a strong background in digital marketing, Wil understands how to position and promote
properties for maximum visibility and results. His experience in investment real estate equips
him with a sharp eye for value, cash flow potential, and long-term growth opportunities.
Wil’s career is also shaped by his service in the U.S. Navy, where he developed the discipline,
leadership, and problem-solving mindset that continue to guide his approach to real estate
today. He is known throughout the Greater Rochester area for his integrity, responsiveness, and
results-driven mindset.